Understanding the Most Effective Sales Process
When it comes to marketing, you have to realize that everyone you attract to your business is in a different part of the sales process. You can picture it like a funnel. Some start higher in the funnel, others are lower, closer to making a decision about a sale. The point being, your working towards getting them into your funnel and moving toward the sale.
Let’s use Boomer’s Detector Guide as an example. The reviews page is a page that attracts visitors that are willing to do some research and buy. These visitors are much closer to the end of the sales process when you compare them to a visitor that is researching “how a metal detector works”. You’d sell much differently to these two visitors, and probably even direct the researching visitors to the reviews page.
This would make it easiest for them to get closer to making a buying decision. It’s very important to keep this in mind when you’re doing research on your niche and structuring your website for the marketplace. If you’re running a keyword campaign you’ll quickly be able to pick these out and get a pretty good idea of how to type up content for these viewers.
This is the fun part of the process, understanding your customers needs and then solving them, as well as figuring out the best way to sell to them, so they understand what you’re saying and see it as value (rather than confusing them). Speaking to your customers wants, discussing the results they can achieve, and giving them what they need is an important part of the process.